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Fuzzique
I was challenged to create a brand identity, packaging system and 3D visualisations that focused on the simplicity of the modern day man – removing the commonly used ‘hipster trend’ more typically found in the male grooming market.
Using a grid system, we created a totally unique brand experience – designing custom letters for the typography that perfectly compliment one another.
Secondary brandmarks.
Favicon.
Stationary literature.
Fuzzique stationery is often the first important point of contact with customers and suppliers. The way the company information is presented is as important as the content of the stationery itself. Clarity and consistency are key issues to illustrate the style, which are adopted across the brand.
I created letterheads, compliment slips, business cards, envelopes, mail bags and swing tags that were designed with the brands core values.
Products & packaging.
Working with Fuzzique I designed the range of core products in their collection – maintaining the black and white colour theme while adding a gunmetal finish to neutral products in the range.
The external packaging design is simple and sleek, presented in minimal waste free cardboard tuck boxes – highlighting Fuzzique’s environmentally friendly values.
3D Visualisation.
I created an extensive range of photo-realistic 3D visuals for Fuzzique’s core range of products – giving a diverse set of marketing assets.
The 3D visuals were supplied with and without backgrounds.
In the press.
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