3D Visualisation Packaging Design Product Design

Peter Kay Live

One of Britain’s best loved comedians, Peter Kay – promoted by SJM Concerts, is finally returning to stand-up comedy after twelve years. Peter’s 2010 tour still officially ranks with the Guinness Book of World Records as the biggest selling comedy tour of all time, playing to over 1.2 million people.


SJM Concerts challenged us to design a range of Peter Kay limited edition merchandise, supplied to all of the VIP packages on the Peter Kay Live Tour.

  • Strategy

    Art Direction, Product Design, Packaging Design, 3D Visualisation

  • Client

    Peter Kay / SJM Concerts

The solution.

Working with suppliers to create a range of options that were within budget, Perfected Designs created a range of initial products and packaging design mockups for review.

The final approved VIP package merchandise consisted of an Official Tour Programme; VIP lanyard and laminate; a set of 6 limited-edition placemats and packaging; and a recycled sugar-cane bio-polymer bag.

Using the Peter Kay Tour artwork, we designed a 1 colour logo for clear and concise screen printing.

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