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Star Wars Light & Dark
From the mind of visionary writer/director George Lucas, Star Wars the epic space fantasy introduced the mystical Force into the cultural vocabulary and it continues to grow, its lush universe ever-expanding through film, television, publishing, video games and more.
May the Force Be With You… Always!
Task
We were challenged to create a packaging solution for a range of Star Wars perfumes by Keepme Fragrances – the UK licensor for Disney. Each fragrance concept needed to appeal to both the mainstream consumer, passionate collector and nostalgic purchaser to celebrate and capture the enormous consumer demand for the iconic Star Wars franchise.
Perfected Designs created a stylish packaging system for the limited edition Star Wars™ Light & Dark fragrance range. We wanted to make a unique and unusual packaging solution that would elevate the appeal in a market that predominantly uses more simple tuck box packaging. Our goal was to create packaging that would make a great keepsake and that wouldn’t look out of place amongst other mainstream Star Wars™ memorabilia.
Initial concepts
Light & Dark.
We designed a tall slimline perfume bottle for the Light and Dark fragrance range – the taller bottles elevate the limited-edition theme and have more impact compared to the smaller standard range bottle that we also created for Star Wars™.
The bottle design has a colour to transparent print from top to bottom, with a matching overcap – further amplifying the fragrance names. The bottle print has a large Star Wars™ logo with accompanying fragrance details in a futuristic holographic print, to finish off the stylish design.
The packaging design uses rich silver foils and a white on black print to make the Star Wars™ branding really stand out. The front of each box incorporates Star Wars™ badge positioned in the centre of the box that has no interference from the middle opening of the box. The left and right sides of the packaging have a light and dark Star Wars™ emblem printed in spot uv varnish – subtle enough not to deflect from the Star Wars™ branding, but really eye-catching with light reflections. Other key information including ingredients, regulations and barcode is located on the bottom of the box.
Light.
The Light fragrance has citrus top notes, blending into an aromatic heart with cypress, rosemary and herbal mid-notes finishing off with woody musk base of sandalwood, vetiver, musk and amber, capturing the core characteristics of all that is light & good.
The bottle is designed with a white to transparent print from top to bottom – further amplifying the fragrance name. The bottle print has a large Star Wars™ logo with accompanying fragrance details in a futuristic holographic print, with a white overcap to finish off the stylish design.
Dark.
The Dark fragrance has citrus top notes of orange and grapefruit, spicy floral heart with violet, magnolia, rose and clove blending into long-lasting woody base notes of cedar, patchouli, dark chocolate and vanilla, capturing the core characteristics of all that is dark and enticing.
With a matching bottle to the Light fragrance, the bottle has a black to transparent print from top to bottom, with a black overcap to finish off the stylish design – further amplifying the fragrance name and theme. The bottle print has a large Star Wars™ logo with accompanying fragrance details in a futuristic holographic print.
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